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The
code sets out certain minimum standards of ethics
and conduct with which members are required to
comply. The code is supplemented from time to
time by statements on matters of ethics and conduct
describing the standards of good practice for
which members should aim. Some of these statements
will give detailed guidance such as those describing
advertising and descriptions. Others will be relevant
to specific fields of professional practice or
the special provisions of law on such matters,
for example, as confidentiality and the disclosure
of information.
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| General |
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In
all their work members shall conduct themselves
in a manner that does not bring into disrepute
the discipline of clinical hypnosis/brief strategic
therapy. Specifically, they shall:
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| Competence |
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Members
shall endeavor to maintain and develop their professional
competence, to recognize and work within its limits,
and to identify and ameliorate factors that restrict
it. Specifically they shall:
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Refrain from laying claim,
directly or indirectly, to qualifications
or affiliations they do not possess; from
claiming competence in a particular area of
treatment in which they have not established
their competence; claiming characteristics
or capabilities for themselves or others which
they do not possess.
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Take all reasonable steps
to ensure that their qualifications, capabilities
or views are not misrepresented by others
and correct any such misrepresentations that
are made.
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If requested to provide therapeutic
services which they judge to be outside their
competence, to give every reasonable assistance
towards obtaining those services from others
who are appropriately qualified to provide
them.
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Take all reasonable steps
to ensure that those working under their direct
supervision comply with each of the foregoing,
in particular that they recognize the limits
of their competence and do not attempt to
practice beyond them.
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| Obtaining
consent |
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Members
shall normally carry out investigations or interventions
only with the valid consent of participants, having
taken all reasonable steps to ensure that they
have adequately understood the nature of the investigation
or intervention and its anticipated consequences.
Specifically they shall:
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Where it is necessary not
to give full information in advance to those
participating in an investigation, provide
such full information retrospectively about
the aims, rationale and outcomes of the procedure
as far as it is consistent with a concern
for the welfare of the participants.
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Refrain from making exaggerated,
sensational or unjustifiable claims for the
effectiveness of their methods and products;
from advertising services or products in a
way likely to encourage unrealistic expectations
about the effectiveness of the services or
products offered or misleading those to whom
services are offered, about the nature and
likely consequences of any interventions to
be undertaken.
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Normally obtain the consent
of those to whom interventions are offered,
taking all reasonable steps to ensure that
the consent obtained is valid, except when
the intervention is made compulsorily in accordance
with the provisions and safeguards of the
relevant legislation.
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Recognize and uphold the
rights of those whose capacity to give valid
consent to interventions may be diminished
including the young, those with learning disabilities,
the elderly, those in the care of an institution
or detained under the provisions of the law.
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When offering interventions
to those in no position to give valid consent
themselves, seek consent from those who have
the valid authority to give it on their behalf,
after consulting with experienced professional
colleagues.
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Recognize and uphold the
rights of recipients of services to withdraw
consent to interventions or other professional
procedures after they have commenced and terminate
or recommend alternative services when there
is evidence that those in receipt of their
services are deriving no benefit from them.
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| Confidentiality |
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Members
shall take all reasonable steps to preserve the
confidentiality of information acquired through
their professional practice or research and to
protect the privacy of individuals or organizations
about which information is collected or held.
Specifically, they shall: |
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Subject to the requirements
of law, take care to prevent the identity
of individuals, organizations or participants
in research being revealed, deliberately or
inadvertently, without their expressed permission.
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Endeavor to communicate information
obtained through research or practice in ways
that do not permit the identification of individuals
or organizations.
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Only convey to others personally-
identifiable information obtained in the course
of professional work with the expressed permission
of those who would be identified. (Subject
always to the best interests of recipients
of services or participants in research and
subject to the requirements of law and agreed
working practices).
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When working in a team or
with collaborators, endeavor to make clear
to recipients of services or participants
in research, the extent to which personally-
identifiable information may be shared between
colleagues or others within a group receiving
the services.
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Where there is sufficient
evidence to raise serious concerns about the
safety or interests of recipients of services,
or those who may be threatened by the recipient's
behavior, take appropriate steps to inform
appropriate third parties, without prior consent,
after first seeking advice from an experienced
and disinterested colleague (unless the delay
caused by seeking this advice would involve
a significant risk to life or health)
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Take all reasonable steps
to ensure that records over which they have
control remain personally identifiable only
as long as is necessary in the interests of
those to whom they refer (or, exceptionally,
to the general development and provision of
treatment services).
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Render anonymous any records
under their control that no longer need to
be personally identifiable for the above purposes.
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Only make audio, video, or
photographic recordings of recipients of services
or participants in research (with the exception
of recordings of public behavior) with the
expressed agreement of those being recorded
both to the recording being made and to the
subsequent conditions of access to it.
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Take all reasonable steps
to safeguard the security of any records they
make, including those held on computer, and,
where they have limited control over access
to records they make, exercise discretion
over the information entered on the records.
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Take all reasonable steps
to ensure that colleagues with whom they work
understand and respect the need for confidentiality
regarding any information obtained.
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| Personal
conduct |
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Members
shall conduct themselves in their professional
activities in a way that does not damage the interests
of the recipients of their services or participants
in their research and does not inappropriately
undermine public confidence in their, or their
fellow professionals' ability to carry out their
professional duties. Specifically they shall:
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| Guidelines
on advertising services to the public
The role of the Society |
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The
Society adopts a neutral position on the desirability
or otherwise of members working in private practice
and charging clients directly for services provided.
The responsibility of the Society is to ensure
that when members advertise services, they do
so with due regard to acceptable standards.
Announcements through agencies should conform
to the same standards.
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| General
guidelines |
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An
advertisement is defined as a communication addressed
directly to the public, or a section of it, the
purpose of which is to influence the behavior
or opinions of those to whom it is addressed.
An advertisement therefore includes any announcement
about the professional services of an individual
or group, whether they work in private practice
or for a corporate employer, that appears in the
press, on television, on the radio, in Yellow
Pages or in a brochure distributed directly through
a potential client’s letterbox.
Different principles apply to a letter of introduction
that a therapist might send to a third party (e.g.
a solicitor or medical practitioner) introducing
services offered to clients who subsequently may
be referred at the discretion of the third party
receiving the letter.
All members should:
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Not make exaggerated and unjustified claims
about the effectiveness of their methods,
advertise their services in a way that is
likely to encourage unrealistic expectations
of the effectiveness of the services offered,
mislead those to whom services are offered
about the nature and likely consequences
of any interventions.
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| What
to include in an advertisement: |
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The Society advises members who advertise personal
therapeutic services to individuals to include
only ‘visiting card’ particulars
in the advertisement, that is, information giving
name, qualifications, status, address, telephone
number, and ……..
In some cases, such as in brief strategic therapy,
where the public does not necessarily know what
services to expect from the name, factual information
about the specialist nature of the services
provided and the methods employed would also
be helpful.
When making reference to the specialist services
offered, great care should be taken to avoid
playing on the fears of a client and then offering
to provide a cure. One way of meeting this requirement
is to avoid reference to the kinds of client
problems for which treatment is offered.
It is not normally possible to refer to specialist
areas of psychosomatic treatment without making
reference to the problems for which the client
is seeking help (e.g. stress-related disorders,
smoking etc). When phrasing an advertisement
therefore, members should use discretion and
judgement, the criteria being that no reasonable
person would find the advertisement distasteful.
Thus, an advertisement offering to help those
with stress-related problems or those wanting
help with slimming would be acceptable, but
an advertisement stressing the health dangers
of obesity and then offering help to overcome
it would not.
What not to include
in an advertisement:
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- Any comparative denigration of the services
of other treatments or practitioners from other
professions.
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Claims that the services offered are of superlative
quality or that the advice given is likely
to be better than that given by another. (Therapists
may, of course mention their formal qualifications).
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Any play on client's fears regarding their
state of health or stimulation of any feeling
of dissatisfaction with their present life
situation.
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The implication either of the certainty of
cure for any conditions to be treated or the
certainty of success with the resolution of
a client’s problems.
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Offers to refund money to dissatisfied clients.
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The
competence of those claiming expertise in specialist
areas of treatment
Members must be able to substantiate any claims
of competence e.g. by demonstrating that they
have received relevant training.
Fees for therapeutic
services
By law, the Society may not give advice on specific
fees that should and can be charged by its members
as this is a prohibited, restrictive practice.
The Monopolies and Mergers Commission have confirmed
this position.
Policy and information
for individuals making a complaint
If you feel you are being subjected to harassment
in any form, do not feel that it is your fault
or that you have to tolerate it. If possible,
make it clear to the person that such behavior
is unacceptable to you.
It does not constitute consent to harassment if
you feel unable to speak to the person about it,
nor will it prejudice any complaint you may bring.
It is a good idea to keep a record or a ‘diary’
of the behavior and events you have found unacceptable
and any action you took.
The role of the Society
The Society is required to investigate all allegations
of professional misconduct against its members.
If, following investigation, an allegation of
professional misconduct about a member is upheld,
the member may be expelled; suspended from membership
of the Society; issued with a reprimand or severe
reprimand that may be accompanied by a request
for an undertaking to refrain from continuing
or repeating the offending conduct.
For any allegation against a member of the Society
to be considered formally, the allegation shall
be in writing and shall be accompanied by as full
an account of the relevant facts as possible and
submitted to the secretary of the society for
consideration. |
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